Practical tools and frameworks from the world of behavioural science and consumer psychology. Less effort, less risk.
ever spent hours debating customer decisions, second-guessing your product strategy, or feeling uncertain about what your audience really wants? You're not alone. Understanding customer behaviour can feel like solving a complicated puzzle,unless you have the right tools.
At The Academy of Consumer Behaviour, you'll get practical, easy-to-use frameworks drawn from behavioural science and consumer psychology, enabling you to unlock deeper insights without endless meetings or frustrating guesswork.
Whether you're a marketer, product manager, researcher, designer, or entrepreneur, our courses transform confusion into clarity and give you a competitive edge.
Bite size Consumer Psychology and Behavioural Design.
Gain practical skills that give you a competitive edge in your industry.
See how this highly desirable skillset can enhance your career and become a leader in your field.
Discover how a simple method helps you:
- ask great question in job interviews
- master sales prospecting
- confidently lead user conversations
*even if you dread high stakes convos
The GRAMS Method™ is now used by 2000+ professionals and provides a clear, structured framework to ask powerful questions, build trust, and turn interviews into insightful conversations.
Know their WHY, Design their HOW
Special Limited Edition Starts June 2025 - Now Complete!
Want to stand out as a behavioural expert, without the dull lectures? Join our popular live cohort sessions, designed specifically for professionals who love clear insights and practical skills. You'll quickly master powerful frameworks and proprietary techniques alongside likeminded peers, turning deep conversations into real-world results.
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Our training and courses are designed to bring as much real-world application for everyone who wants to get a deeper understanding of how customers, users, staff, patients etc. make decisions and how we can help them achieve better behavioural outcomes.
These courses are designed to be fun, easy to grasp and immediately applicable.
Designed for:
CXO’s & Innovators
Marketers
Researchers & Designers
Product Managers and Owners
Founders, CEO’s and Executives
Learning and Development Professionals
Don Norman
My career began with an unexpected twist: designing gambling machines, unknowingly for the French Mafia.
Hi, I'm Gary van Broekhoven, a consumer psychologist with over 25 years of hands-on experience and the creator of the popular GRAMS Method™.
I've transformed insights into actionable successes for global brands and leading consultancies. Known for my engaging approach and practical insights, I help brands become customer-centric, regardless of their level of "AI" integration.
As a sought-after trainer and university lecturer, my mission is to equip professionals and teams with unique tools to understand what motivates customers and deliver exceptional, human-centered experiences.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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